We are a Manila-based team committed to helping brands and nonprofits win with purpose and fulfill their mission with impact, authenticity, and integrity.
Bring your mission to life.
We invite you and your team to go on a journey to discover, design, and deliver your brand and organization's mission and message.
Discover
Distill your brand's mission, proposition, core values, and voice to communicate with clarity, conviction, and consistency.
DESIGN
Develop a robust digital marketing strategy to reach your ideal customers and stakeholders and build loyalty.
DELIVER
Deliver your brand's mission and message with authenticity by staying true to your core values.
let's get started
We can't wait to see your brand take off and impact the lives of your customers and stakeholders. Tell us about your goals and how we can reach out to you.
our clients & partners
DISCOVER
Distill your brand's mission, proposition, core values, and voice to communicate with clarity, conviction, and consistency.
Creating a Brand Framework
Clarify your brand or organization's mission, unique proposition, values, and voice. This will serve as the cornerstone of successful brand-building.
DESIGN
Develop robust digital marketing and O2O strategies to reach your ideal customers and stakeholders, drive engagement, and build loyalty.
Digital Marketing Strategy
Create or refine your digital marketing strategy by clearly defining and building a contextual understanding of your targets, crafting a content strategy, identifying the right distribution channels, and setting clear goals and metrics.
DELIVER
Deliver your brand's mission and message with authenticity by staying true to your core values.
Brand Architecture
Ensure your brand's portfolio aligns with your mission and is delivered authentically across the entire value chain.
Communication Canvas
Craft the core messaging of your brand to serve as the north star that guides all your campaigns and communications.
about us
jay abola
Jay is a marketing and communications professional with more than 15 years of experience in corporate and mission-based organizations. He is a certified digital marketer and e-commerce practitioner, with eight years of corporate marketing experience across FMCG, tech, and telco and over ten years of management experience.In addition to his corporate exposure, Jay served in the nonprofit sector for a decade, holding roles such as Director of Communications and Director of Content and Innovation for Victory.He started Abola Consulting to help SMEs, churches, and nonprofits communicate with a strong sense of purpose and fulfill their mission with impact, authenticity, and integrity.A certified Working Genius facilitator, he conducts team development and productivity workshops to help leadership teams operate at their best.
our clients & partners
let's get started
We can't wait to see your brand take off and impact the lives of your customers and stakeholders. Tell us about your goals and how we can reach out to you.
wORKING GENIUS PRE-WORK
Hello everyone,To give you a headstart in understanding the Working Genius model, I invite you to watch the videos below. Don't worry. They're short and painless. All in all, it should only take about 30 minutes. Easy, right?I look forward to seeing you in person at the Working Genius Workshop.Jay
Part 1: Working Genius Youtube Playlist
Listen to six short descriptions of each type of Working Genius in this Youtube Playlist.
Part 2: How to Use Working Genius
A. Model Overview
B. The Categories
C. Three Stages of Work
D. Responsive vs. Disruptive
E. The Altitude of Geniuses
F. Guilt & Judgment
And that's it! I highly encourage you to go back and read your assessment to see if it resonates with you. We'll give you time to process with your colleagues during the workshop.